Re-branded implies there's an existing product, a different label is slapped on it's resold as something else without alteration.
These shocks never lived as an ICON shock. The design and blueprinted lengths, hoses spacers, etc. are all specific to Carli. Most importantly, the internals are specific to Carli. I have spent more time with this shock piston than anyone at this point. There are VERY different approaches to tuning and we don't fit their far more simplistic mold. We don't use their shock dynos; we tune based on seat of the pants. We'll only run a touch of digression with a ton of shim support, they run more digression and WAY less compression shim support. These shocks might look like an ICON with a Carli decal, but they ride absolutely nothing like an ICON.
At the end of the day, there are a lot of great shock manufacturers out there. Quality isn't a foundational issue if you buy King, Fox, ICON, Bilstein, ADS, Falcon, Sway-a-Way, Carbon, Elka, Radflow, the list goes on and on. What's important is how refined the product is to the system in which it's integrated and how well the person spec'ing them backs their play. We put the same effort into tuning these that we've put into all other custom shocks in our linup. Further, we're backing them so you know there's support behind them.
I appreciate your view and support as a Carli customer. I knew i'd need to address this comment sooner or later and I'd rather it be friendly-fire, anyway, lol! We're a believer in these shocks; in time - this forum will be too. Their quality has come a LONG way since their old leaking steel-bodies that tarnished their reputation back in the day.