I disagree, just because someone spent x amount of dollars for something doesn't mean they don't have the intelligence to know when they are being taken advantage of. I'm middle class like allot of Ford customers, I'm frugal and don't have the funds to just throw at subscriptions every year indefinitely. I pay for the quality, features and capability of my truck. There are plenty of other cheap or cost effective options out there. You could have a Garmin for 2 years of Fords subscription. If Ford really thought that they would address the crux of all their vehicles which is Sync it may possibly be the worst slow, buggy and laggy system I have used, not subscribing to that experience. I have experienced every version of Sync and I think they have added a number for everytime they made it less stable.