You audio guys already know all of this, so this is really for the benefit of old guys like me who grew up building stereos for cars and trucks in the 70s, 80s, and early 90s.
The audio component world has gone the way of the tool world… Companies develop a reputation for quality high-end components, then capitalize on it by branding low quality, Chinese, dog-squeeze with their good name, so they can multiply their sales volume and trash their reputation at the same time. Craftsman did it (killing Sears in the process), Warn is doing it, and now all of the formerly high-quality audio component companies are doing it.
Bose was never super high-end audio, but they developed some ingenious stuff in the 70s, and they generally produced quality products. You could rely on everything they branded/sold being at least decent. Not anymore. The Bose speakers in the new GM trucks, like the stereos, suck. The B&O “unleashed” system in the Fords is much better than GM’s “Bose”, as is the Alpine system in the Dodge/Ram/Jeep family, but none come anywhere near the quality that earned them brand name loyalty. (I wonder if Baja Designs will eventually brand and sell Taiwanese fog light sets for $199?)
Yesterday, I went to a local stereo store owned by a buddy of mine and listened to various upgrade options. I had Focal speakers in a truck I built about 15 years ago, and they were fantastic, so I selected some of those from the board and streamed some music. They were $300 per pair, and sounded like $100 per pair, which is what I told my buddy. As it turns out, if you want anything resembling the speakers I bought 15 years ago you have to start shopping at about $800 per pair. Those speakers are still made in France and they sounded good. The next tier up sounds significantly brighter/sharper/cleaner/better, at about $1400 more for the truck. They’re good, but they’re really just the second rung of the actual Focal product line. Everything below that line is dog-squeeze in a Focal box.
It’s easy to drop $6,000 on upgrading the Super Duty audio system, and that’s without huge amps, big subwoofers, custom boxes, fancy DSP programming, or other goodies that drive the price up in $1,000 and 2,000 bumps. I was totally clueless.. There are guys dropping $30,000 to $40,000 on stereo systems in their trucks, and those aren’t the high-rollers. I had no idea…