The Ford Tremor was first called The FX4 Max

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At a private event debuting the Ford Tremor Super Duty, Ford Authority learned that Ford had initially planned to name the Tremor package FX4 Max. Somewhere down the line however, a decision was made to switch that name to Tremor. No details were released on the reasoning. Using the FX4 Max name would have built a very logical stair-step structure: FX4 would have continued as the entry-level off-road package while FX4 Max is the more capable package.

Do you think Ford make the right call?

Source: FordAuthority
 
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