Super Duty Price increase - Dec. 8th

Tuxedomouse

Faux Tremor Pioneer
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From Blue Oval Forums this morning:

Trucks
Super Duty

  • Increase all series prices $1,295 MSRP
  • Increase 21D Tonneau Pickup Box Cover - Soft Folding price $35 MSRP
  • Increase 21E Tonneau Pickup Box Cover - Hard Folding price $95 MSRP
  • Increase 21J Tonneau Pickup Box Cover - Retractable price $105 MSRP
  • Increase 87B Bed Step price $5 MSRP
  • Increase 945 Stainless Steel Wheel Cover (17 inch) price $30 MSRP
  • Increase 91G 360-Degree Dual Beacon LED Warning Strobes – White price $50 MSRP
  • Increase 91S 360-Degree Dual Beacon LED Warning Strobes – Amber price $50 MSRP
  • Increase 76C Exterior Back-up Chime price $10 MSRP
EFFECTIVE DATE
Dealer Invoice changes will be effective December 8, 2021.

PRICE PROTECTION
2022 model units invoiced prior to December 8, 2021 will not be re-invoiced.
Automatic price protection will be provided on:
• Firm 2022-model fleet, retail, and demonstrator orders signed and dated on or before December 7, 2021 and received by Ford Motor Company on or before December 11, 2021.

• Fleet CPA or GPC orders will continue to be price protected to the individual customer’s contract agreement or bid date.
 
From Blue Oval Forums this morning:
Happy to see the price protection for earlier orders. What a bummer, though. Normal CPI is one thing, but supply chain issues and inflation have to be adding to the hardship of profits. That said, Ford stock seems to be doing well.
 
This has been happening with boats, too. I ordered a new boat this year. After I placed the order, prices went up 8%. Those with submitted orders at a certain date only got hit with 3%. I got hit with 3%.

It was a similar case last year. I ordered my 2021 last year and the manufacturer had a mid-season price increase. So prior to my order when I was settling on options, colors, etc., the price went up. It was nominal, but I had to eat it. This time it wasn't so nominal. Fortunately, the manufacturer split some of the increase with those who had previously placed orders.
 
Wow, again. is that a normal pattern to increase msrp in December like that?
Everything is going up every couple weeks. I’m not even allowed to lock in customer prices anymore because things are going up so fast. We had some things looked in at a $40 profit. Within a months it was a $50 loss because it was locked in at a price. Can’t expect ford to lose money on material prices out of their control.
 
Everything is going up every couple weeks. I’m not even allowed to lock in customer prices anymore because things are going up so fast. We had some things looked in at a $40 profit. Within a months it was a $50 loss because it was locked in at a price. Can’t expect ford to lose money on material prices out of their control.
Same thing in my business. We're contractually obligated in some cases to hold pricing for an extended period of time. Our shop is full of material that we secured prior to the last 2 rounds of price increases for jobs we already have under contract. It's a total shitshow and extremely difficult to predict and cover your ass. LGB!
 
I'm honestly surprised they're not raising prices more, more often.

It seems like they could easily add $10k or much more to the MSRP and maintain the current level of demand.

Meanwhile they're nickeling and diming us over LED cupholders and underhood lighting.
 
I'm honestly surprised they're not raising prices more, more often.

It seems like they could easily add $10k or much more to the MSRP and maintain the current level of demand.

Meanwhile they're nickeling and diming us over LED cupholders and underhood lighting.
Rest assured, the dealers are doing just that. I've seen dealers local to me add 10-15k on top of MSRP for stock super duty's. It's insane.
 
Rest assured, the dealers are doing just that. I've seen dealers local to me add 10-15k on top of MSRP for stock super duty's. It's insane.

It's completely rational if you're a dealer though. I just don't understand why the manufacturers aren't maximizing pricing, and instead just keep cutting costs and quality.

I mean, I do understand. Bureaucracy. But still.
 
It's completely rational if you're a dealer though. I just don't understand why the manufacturers aren't maximizing pricing, and instead just keep cutting costs and quality.

I mean, I do understand. Bureaucracy. But still.
The super duty is Ford's most profitable vehicle and has been for many years. Nominal price increases while maintaining the highest possible units sold per year is a good thing for them.
 
I'm honestly surprised they're not raising prices more, more often.

It seems like they could easily add $10k or much more to the MSRP and maintain the current level of demand.

Meanwhile they're nickeling and diming us over LED cupholders and underhood lighting.
Couldn't agree more. I will just say that the corporate model is inherently flawed here.
 
The super duty is Ford's most profitable vehicle and has been for many years. Nominal price increases while maintaining the highest possible units sold per year is a good thing for them.

Right, it just seems like they're not pushing the boundaries here. Again, especially insofar as higher trim levels are concerned, it seems as though they could readily increase revenue. As evident by what dealers have been doing all year.

The units sold remark is notable though, because they really shouldn't care about that as a KPI. But they probably do. Because someone important is probably bonused on that metric. And therein lies the bureaucracy.

And it seems to work in our favor. (They're selling a truck for a lower price than we'd pay for it if we had to.) So we're good with it. But I'd personally rather they give me back 1% of the margin they're earning from corner-cutting even if it means I give them 2% back in revenue.
 
Right, it just seems like they're not pushing the boundaries here. Again, especially insofar as higher trim levels are concerned, it seems as though they could readily increase revenue. As evident by what dealers have been doing all year.

The units sold remark is notable though, because they really shouldn't care about that as a KPI. But they probably do. Because someone important is probably bonused on that metric. And therein lies the bureaucracy.

And it seems to work in our favor. (They're selling a truck for a lower price than we'd pay for it if we had to.) So we're good with it. But I'd personally rather they give me back 1% of the margin they're earning from corner-cutting even if it means I give them 2% back in revenue.
I agree with you completely. 1,000%.
 
But I'd personally rather they give me back 1% of the margin they're earning from corner-cutting even if it means I give them 2% back in revenue
Yes, because with little exception, content is much cheaper to execute at the factory, in volume, rather than having the customer try to replicate it. Most of the time it means that the customer goes without, unfortunately.

Rather than cost cut features (that, btw, have sunk fixed cost since engineering, tooling, etc has already been funded), they could increase the cost, and it would still be a good value from an end customer perspective.
 
It seems the Russian's are getting better at Capitalism than we are:


Sergei Chemezov, CEO of Rostec State Corporation, said that AvtoVAZ increases the cost of its models by an average of 9-12% on a yearly basis which is in line with competitor brands.

Despite becoming more expensive, Lada models are selling better than last year with 294,422 units delivered in the first 10 months of 2021, representing an 11.2% increase over the same period in 2020.
Get ready for $100k Tremor's once Ford brings in Russian management consultants to upskill their community college beancounters.
 
Price increase of $1,295 may get you your ambient cup holders again. :unsure: And maybe, just maybe, your light under the hood.
 
Price increase of $1,295 may get you your ambient cup holders again. :unsure: And maybe, just maybe, your light under the hood.
Cost me less then $100 to add ambient cup holder lights.

So no way Ford sells that for only $1,295. 🤣
 
Right, it just seems like they're not pushing the boundaries here. Again, especially insofar as higher trim levels are concerned, it seems as though they could readily increase revenue. As evident by what dealers have been doing all year.

The units sold remark is notable though, because they really shouldn't care about that as a KPI. But they probably do. Because someone important is probably bonused on that metric. And therein lies the bureaucracy.

And it seems to work in our favor. (They're selling a truck for a lower price than we'd pay for it if we had to.) So we're good with it. But I'd personally rather they give me back 1% of the margin they're earning from corner-cutting even if it means I give them 2% back in revenue.

One of my favorite sayings: "The pigs get fat, the hogs get slaughtered"

If they already have a good thing going with profit margins on the superduty, getting greedy could end up costing them more in the end.

Dealers are playing a totally different game and can raise and lower prices on a daily basis if needed to hit their markets.
 
so my tremor has been ordered for quite a while but no VIN yet, my fleet priority code is for January so hopefully soon. Will I get new price or old price???
 
Ordered my truck on 10/25. Signed DORA had the price at 77690. When I took delivery the window sticker had the price increase on it brining the total to 78890. They tried to stick me with that price increase until the dealership owner was called and honored the original price. Just a forewarning if you ordered before the increase
 
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