Yup, you think the same way I do. At least the upper fender emblems/vent is a higher quality contrast. I kinda wish 'Lariat' and F350 were done in Rapid Red.One man's opinion: It looks too much like a black bar to me. From some distance away even the F350 (or F250 depending on the particular model) in the vent looks just like a blob of black. I do like the black background, but would prefer some degree of contrast in the lettering so it was still readable from afar.