There are many ways to ensure that you get the deal you want when buying a new Ford vehicle. Ford has a Partner Recognition Vehicle Pricing with several organizations that give you X plan pricing when you join as a member. DAV ($230 for lifetime membership) , EAA ($40 annual membership), Mustang Club ($25 annual membership) and other many other organizations all provide this pricing advantage. This alone personally saved me over $5200 of MSRP of my 2020 Tremor. So a membership to a Ford Partnered organization that could cost you as little as $25 annually to join can give you a good start on lowering a new vehicle price. X Plan also limits the amount that dealer can add as Dealer Fees to your deal.
Then there are PCOs (private cash offers) that Ford sends out to prospective buyers. These are stackable with X Plan, rebates and Ford vehicle incentives. You can get these sent to you in either email, real mail or sometimes they will pop up (make sure to enable popups on your computer) on websites as a Ford advertisment. PCOs are controlled by a third party marketing company but the following are many ways to enhance the odds of receiving a PCO.
- You can call Ford Marketing Corporate office at (800-334-4375) to get on the mailing list. Ask them specifically about getting on the PCO list
- Get a Ford consumer ID by registering at
https://owner.ford.com/.
- Request brochures from Ford.com
- Have a Ford Pass account
- Join Ford-trucks.com and follow the PCO threads (educate yourself)
By combining the X Plan pricing, PCOs, Ford Cash Incentives, and Ford rebates you can purchase the truck you want at the very beginning of the model year for the same price as year end clearance prices. Doing a little homework can actually save you $1000s off of current pricing.
When everything was added together it saved me over 11% ($9200) off MSRP on my Tremor purchase. Almost a free 6.7 power stroke option.
All of these discounts come out of Fords pocket, not the dealerships. My dealer still made his full 3% of invoice hold back. When I bought my F350 6.7 Lariat Ultimate Sport Tremor last week none of the Lariat multiple package ($570 ea) discounts were eligible on a F350. Maybe that will change later this year.