I went special order. Mostly because I couldn't get one off the lot locally and the two I chased out of state sold before I could get to them. I knew what I wanted and bought (almost) exactly that.
Winch is your choice. I skipped it because it was $3k and I didn't think I would immediately need it. So financing it for months when I wasn't using it was a bad choice.
I wanted the blackout package, so that led me to a Lariat.
I added the Ultimate to get most of the electronic extras I wanted. I missed the adaptive cruise, my biggest regret. (LED headlights is a must, but that's part of the Ultimate Pack)
Adaptive steering is great.
Ultimate tow package is a must IMO.
Upfitter switches make any add-ons easy and are a bargain at their price.
Wish I would have gotten all four wheel well liners from the factory.
Package 60W (heated steering wheel) is a popular option. If I lived north, the heated windshield would be a must for me, which is part of the package.
I think the rest is pretty much up to the owner. Either the diesel or the 7.3 with the 10 speed will be amazing. It all depends on what you value.