Dealer demo discount?

[Boarder1995]

I just went to view and drive a dealer demo (dealer owner’s truck) Tremor King Ranch diesel truck. Has ~3300mi. I’ve read around on expected discounts for dealer demos with discounts up to 15-20%. But that was on the F150 forum and in 2019 and on non-tremor and non-Raptor demo trucks. What’s an expected range of discount I could expect on this Tremor KR? The dealer owner’s new 2021 (identical spec) Tremor just arrived and was getting prepped for him. So, they’re ready to sell, but it hasn’t been listed that long. They’re currently only at 8 3/4% discount off MSRP. What have y’all seen?
Thanks!

 

[Yukon Bush Tremor]

I just went to view and drive a dealer demo (dealer owner’s truck) Tremor King Ranch diesel truck. Has ~3300mi. I’ve read around on expected discounts for dealer demos with discounts up to 15-20%. But that was on the F150 forum and in 2019 and on non-tremor and non-Raptor demo trucks. What’s an expected range of discount I could expect on this Tremor KR? The dealer owner’s new 2021 (identical spec) Tremor just arrived and was getting prepped for him. So, they’re ready to sell, but it hasn’t been listed that long. They’re currently only at 8 3/4% discount off MSRP. What have y’all seen?
Thanks!

Forget thinking about it in percentage off MSRP..

To get me personally in a demo I would require the vehicle sold at dead cost ( All GROSS & Holdback) Plus an additional $.16/km)

They are not going to want to do that, but an educated buyer should have no problem getting a new non demo for dead cost +$500, so you should be looking for around that area.

 

[PapaRaptor]

My dealership had a XLT 250 with 7.3 Tremor package in March was Blue Jeans. It was shown at the Greater Milwaukee Auto show ( so you know every little kid with diapers and a sucker was climbing all over it) The tires got kicked and every person including their dogs opened and closed the doors and sat in it. Knobs went missing and paint is scuffed up from belt buckles etc........... The up side was the mileage was under 300 miles. It was sold CHEAP!!!!!!!!!!!
Had a sticker price of around $54,000 ( and some change) my buddy went to look at it and was mid 45 K range. he opted for something else but still regrets not getting it to this day. Was a smoking deal. They do replace the knobs and clean and buff it so its pretty much new with full warranty the dealer got special incentives on it. Ford pretty much set it up no input from the dealership. Just a bonus truck for them to sell based on recent sales incentives.

 

[Boarder1995]

So the $54k --> ~$45k was about 15% off. Good data-point.
I spoke with the manager there and I indicated they're still making money at just under invoice. He disagreed, until I mentioned holdback, etc. then he indicated they're at $1000 above holdback. So now I got him moving in the right direction, rather than looking at it as above or just below "dealer cost - invoice". Thanks for the pointers on dead cost (holdback/ all GROSS) and depreciation per km.

 

[ICT Tremor]

I just went to view and drive a dealer demo (dealer owner’s truck) Tremor King Ranch diesel truck. Has ~3300mi. I’ve read around on expected discounts for dealer demos with discounts up to 15-20%. But that was on the F150 forum and in 2019 and on non-tremor and non-Raptor demo trucks. What’s an expected range of discount I could expect on this Tremor KR? The dealer owner’s new 2021 (identical spec) Tremor just arrived and was getting prepped for him. So, they’re ready to sell, but it hasn’t been listed that long. They’re currently only at 8 3/4% discount off MSRP. What have y’all seen?
Thanks!

I'd want a good bit more than that. It's a used truck. An 8.75% discount is definitely on the high end of what guys have bought them for new (I couldn't find that, and I beat the bushes pretty hard), but it's within that range.

EDIT: I got 7.7% off a KR Ultimate Package with the 7.3, and that was after a few weeks worth of work and contacting probably 30-40 dealers.

 

[ICT Tremor]

So the $54k --> ~$45k was about 15% off. Good data-point.

Not really. That's a MAJOR outlier.

 

[Boarder1995]

Probably why his friend was kicking himself for not getting it. haha!

 

[Yukon Bush Tremor]

So the $54k --> ~$45k was about 15% off. Good data-point.
I spoke with the manager there and I indicated they're still making money at just under invoice. He disagreed, until I mentioned holdback, etc. then he indicated they're at $1000 above holdback. So now I got him moving in the right direction, rather than looking at it as above or just below "dealer cost - invoice". Thanks for the pointers on dead cost (holdback/ all GROSS) and depreciation per km.

I guess it depends how bad you want that truck.

If you really want it, offer $100 over dead ($100 left of hold back)

 

[Tremortrix]

For reference, I got 9% off MSRP off a brand new (under 200 mile) 2020 F250 Tremor with the 6.7 and sport back in June of this year. 2021 is a couple weeks away, I definitely would not take it for anything less than around 12% off msrp, most likely more. It’s every bit of a used truck, just wasn’t registered I’d assume.

 

[Boarder1995]

All good info y'all and helpful. Now to wait and see if they get back with me after leaving their dealer. See how willing they are to move.

 

[PapaRaptor]

All good info y'all and helpful. Now to wait and see if they get back with me after leaving their dealer. See how willing they are to move.

They are really two different types of deals. The one by me was right as the Covid hit so that could have had an impact on the price. Plus not sure how much deal Ford gave them on that unit. I just wanted to let you know the deals I have seen so you can use the information to make your decision. I like to think we have helped a lot of guys get some good deals on Tremors this past year.